Promotion is one of the main tools of Marketing that unites activities focused on presenting brand in its best shape. Promotion helps strengthening existing image of the as well as popularization of particular products or brands through specific segments of the society. Its goal is on the one hand attracting and retain the customers and on the other hand promotion of specific products. Basic objectives of promotion are creation information about the products, increase demand on them and differentiate them. 

• Present the information;
• Increase demand;
• Differentiation.